Side Hustle Growth #60

Read more to find out how you can scale this profitable side hustle today plus tips and tricks to make growing a business easier

Welcome Back To Side Hustle Weekly!

I’m excited to share with you another great side hustle you can start today! Today we will be discussing how you grow and scale your food blog

Before We Get Started Here’s Your News Recap:

Bullish Bets at Risk if Fed Stays Hawkish
Investors remain heavily positioned in gold, the "Magnificent Seven" tech stocks, and against the dollar—bets predicated on aggressive Fed rate cuts. With the Fed showing a hawkish tilt, these crowded trades may face a sharp reversal.

💵 Dollar Under Pressure Amid Fed Uncertainty
The U.S. dollar hit its weakest point since early 2022 following President Trump’s remarks about replacing Fed Chair Powell—raising concerns about central bank political interference. Dollar-dependent investment strategies are now in focus.

📊 Tech-Led Rally Nears S&P 500 Record High
The S&P 500 surged 0.6%, spurred by strong AI-chip earnings—Micron, Nvidia, AMD. Yet, Q1 GDP was revised lower to –0.5%, reinforcing growth vs. inflation tensions. Treasury yields dipped on Fed concerns.

💰 Fed's Bowman Backs July Rate Cut
Fed Vice Chair Michelle Bowman signaled readiness for a July rate cut, citing cooling inflation and a fragile job market—though dissent lingers among hawkish board members.

📉 GDP Revised Down to –0.5%
The BEA’s updated data shows Q1 GDP contracted 0.5%, reflecting weaker consumer spending that may influence upcoming Fed decisions on rate cuts

🛩️ Durable Goods Spike in May
Durable goods orders jumped 16.4%, led by a 230% leap in aircraft bookings—though manufacturing orders remain subdued amid tariff uncertainty

🛢️ Oil Markets Rebound
Oil continued to climb due to tighter U.S. inventories and improved demand, with Brent passing $77/barrel amid geopolitical calm

📉 Jobless Claims Spill Over
New weekly unemployment claims remain flat around 245K, but overall labor market signs show increased caution as businesses face tariff pressure

🇪🇺 EU Trade Summit: European leaders discuss resolving U.S. tariff disputes before July deadlines

🛍️ Consumer Confidence Dips: June readings hit 93.0, reflecting persistent concern over jobs and inflation

Get Paid To Eat

You Built the Buzz, Now Turn It Into a Business

You started your local food blog with a passion for food and storytelling. You’ve written honest reviews, posted mouthwatering pics, and spotlighted hidden gems. But now, it’s time to go from foodie hobbyist to full-blown media mogul.

When grown correctly, a local food blog can generate $5K, $10K, or even $15K+ per month through sponsored content, local ads, affiliate deals, events, and brand collaborations—without burning yourself out writing and filming every day.

Here’s exactly how to grow your food blog into a profitable, automated business with systems, a team, and multiple revenue streams.

Step 1: Position Your Blog as a Local Authority

Your blog isn’t just “food content”—it’s a platform for influence.

To attract sponsors and business partnerships, your brand needs to appear:

  • Trustworthy

  • Niche-focused (e.g., street food, upscale dining, family restaurants)

  • Consistently active

  • Connected to the local community

What to do:

  • Create a clean media kit (using Canva) with your traffic, followers, reach, and demographics

  • Update your blog layout to be ad- and sponsor-friendly

  • Add a “Work With Us” page with services like sponsored blog posts, social media coverage, newsletter ads, and video reviews

Step 2: Expand Monetization Streams

One of the most powerful ways to grow your income is by layering revenue streams. Here’s how:

Restaurants and cafes pay you to feature them. Charge:

  • $200–$1,000 for blog writeups

  • $100–$500 for Instagram/TikTok posts

  • $250–$750 for combined packages

🔹 Ad Space on Blog or Newsletter

Rent space to local businesses for:

  • Monthly sidebar ads

  • Sponsored sections (“This week’s featured bakery”)

  • Email blast sponsorships

Charge $100–$500/month per placement.

🔹 Affiliate Partnerships

Promote food delivery apps, food tours, or local cooking classes through affiliate links.

Sites like CJ Affiliate, ShareASale, or Impact offer programs in food and hospitality.

🔹 Premium Listings

Let restaurants pay to be listed in “Top 10” features or in a directory of local eateries.

Step 3: Outsource Content to Scale

To grow fast, you need to step out of day-to-day tasks like writing every article, editing videos, and emailing sponsors.

Start hiring help:

  • Freelance writers or interns to review restaurants

  • Photographers or content creators for social media

  • Virtual assistants (VAs) to handle outreach, emails, scheduling, and post uploads

  • Editors to polish content or repurpose long blogs into Instagram captions

Use platforms like Upwork, Fiverr, or Internships.com to find talent affordably.

Step 4: Hire a Local Sales Team or Brand Rep

Your blog’s biggest income leap comes when you start selling ad space and sponsored content at scale.

Hire or contract a sales rep or outreach specialist to:

  • Pitch sponsorships to restaurants, breweries, and local brands

  • Close ad placement deals

  • Build monthly retainers or feature packages

Offer commissions (e.g., 20%) to motivate performance. This turns cold outreach into warm, automated income.

Step 5: Boost Your Local Reach and Authority

You don’t need to go viral nationally—you just need to dominate your city.

Ways to grow local clout:

  • Partner with local event organizers or food festivals

  • Collaborate with city influencers or lifestyle blogs

  • Launch a city-wide “Best Of” food awards voted by your audience

  • Run Instagram giveaways with restaurants

The more recognizable your brand becomes locally, the easier it gets to monetize.

Step 6: Automate the Machine

With the right tools and team, you can run your blog without touching it daily.

Automate with:

  • Notion or Trello for task and content management

  • Airtable to track posts, sponsors, and payments

  • Buffer or Later to schedule posts and captions

  • Zapier to connect form submissions (like ad inquiries) directly to your CRM

You become the CEO, not the content grunt.

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Estimated Monthly Income (Scaled Blog)

Revenue Source

Monthly Potential

Sponsored Restaurant Content

$3,000 – $6,000

Local Ad Placements

$1,000 – $3,000

Affiliate Programs

$500 – $1,000

Newsletter Sponsorships

$500 – $2,000

Photography/Video Services

$500 – $1,500

💰 Estimated Monthly Total: $6,000 – $12,000+

Pros and Cons of Scaling a Food Blog

✅ Pros:

  • Multiple income sources

  • Highly automated once set up

  • Builds authority and recognition locally

  • Can expand into a full media brand

  • Fun and creative business to run

❌ Cons:

  • Takes 3–6 months to build initial traction

  • You must network locally and online

  • Managing multiple revenue streams and sponsors can get complex

  • Requires strong content consistency and branding early on

Requirements to Scale

  • Blog/website (WordPress or Wix)

  • Social media presence (Instagram/TikTok)

  • Canva Pro (for media kit and visuals)

  • Email marketing platform (MailerLite, ConvertKit)

  • CRM system for sponsor management (Airtable or HubSpot)

  • A photographer or content creator (in-house or freelance)

Summary: Grow from Blogger to Local Food Media Powerhouse

To grow and maximize your local food blog income:

  1. Position yourself as a local authority

  2. Add multiple monetization streams (sponsorships, ads, affiliate, services)

  3. Hire a team to create and manage content

  4. Bring on a sales rep to close ad and sponsor deals

  5. Automate systems using digital tools

  6. Collaborate, network, and build your name in the city

This isn’t just food blogging—it’s local media entrepreneurship.

You’re not just eating meals—you’re building a profitable, scalable brand that turns local flavor into financial freedom.

That’s A Wrap

I hope you enjoyed today’s post and if you have any questions about the post, upcoming posts, how to advertise, or anything else, feel free to reply. See you next time with another money-making post, helping you boost your income!

Did you enjoy today’s post? If so please support us by checking out today’s sponsor Jira!

Disclaimer: This newsletter is for informational and educational purposes only and reflects the opinions of its editors and contributors. The content provided, including but not limited to real estate tips, stock market insights, business marketing strategies, and startup advice, is shared for general guidance and does not constitute financial, investment, real estate, legal, or business advice. We do not guarantee the accuracy, completeness, or reliability of any information provided. Past performance is not indicative of future results. All investment, real estate, and business decisions involve inherent risks, and readers are encouraged to perform their own due diligence and consult with qualified professionals before taking any action. This newsletter does not establish a fiduciary, advisory, or professional relationship between the publishers and readers.

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